The problem is not just an inconvenience of your computer shutting down in the gaming. The bug causes irreversible degradation of the processor over time. Sure, Intel can issue a microcode update. But there is no reversing the damage done to that $1,000 CPU. Needless to say, gamers are not happy.
Fortunately, the issue only applies to the high-end desktop processors. Xeons are safe.
Part of the problem is that the desktop parts are designed for overclocking, because gamers want to squeeze as much performance out of their processors as is possible. But the design of the Xeon inherently disallows overclocking of any kind and has more rigid control over the voltage, so the features and architecture don’t exist in the Xeon that would allow for this problem in the first place.